LIVE 1 HOUR WEBINAR - JUNE 3, 2025
SEO & SEM Fundamentals for E-Commerce Brands
Presented by: Glynis Tao, E-Commerce SEO Specialist & Anne Bui, Performance Marketing Consultant & Google Ads Specialist
Duration: 60 Minutes | Includes Live Q&A
Who It's For:
- E-Commerce Brand Owners who are ready to grow their online sales
- Marketers who would like an introduction to the search channels
Ready to Drive More Traffic & Sales to Your Online Store?
Search is one of the most powerful (and often misunderstood) growth channels for e-commerce businesses. Whether you’re new to digital marketing or looking to strengthen your foundation, this 60-minute webinar will help you cut through the confusion and finally understand how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) actually work—and how to use both to your advantage.
Join Glynis Tao and Anne Bui—two seasoned experts in organic and paid search—for a practical, beginner-friendly breakdown of the e-commerce search landscape.
In this webinar you will learn about:
✅ The difference between SEO & SEM—and why you need both
✅ How shoppers find products online (and how to show up when they do)
✅ SEO basics: optimizing your website to attract and convert free traffic
✅ SEM basics: how paid search ads work and how to get started without wasting your budget
✅ Step-by-step guidance to begin implementing search strategies in your business
Details:
📍 Where: ZOOM (Link will be provided upon sign-up.)
🗓️ When: Tuesday, June 3rd
⏰ Time: 2pm PST / 5pm EST
You'll have a chance to ask questions and connect with us during the session. Register your spot today!
Join the FREE online webinar
Reserve your spot below!
About the Speakers
Glynis Tao
Anne Bui
Anne Bui is an ex-Googler and an award-winning performance marketer with over a decade of experience in digital advertising - servicing businesses ranging from local start-ups to enterprise multinationals. Her expertise in Google Ads has landed her recognition as one of the top Google Ads Experts in Canada and has received formal recognition by Google.
After many years working agency side and at Google, she left the corporate world to launch her consultancy PUFFER in 2022, supporting international purpose-driven e-commerce start-ups with scaling up through digital ads.
Anne has been featured on Marketing News Canada and shares her expertise via communities and start-up incubators such as: Women Who Freelance, YSpace by York University, Optmyzr, & more.
Clients We Have Worked With
Testimonials
“...simply the best at what they do. Anne delivers results - in our process working with PUFFER, Anne & her team helped us grow ROAS by +113%. We’ve been struggling to drive many of our Google Ads campaigns to profitability for several months before bringing PUFFER on board - they turned them around in 2 weeks.”
Mika Castaldo,
Co-Founder Kruzee
"...Glynis and her team have been absolutely fantastic in helping us improve our SEO and achieve a top ranking on Google for Women's Tennis Clothing.
Before working with them, I felt lost and frustrated with the lack of results from previous agencies. Glynis' expertise and personalized approach have been invaluable. Her team has not only boosted our online visibility but has also provided us with valuable insights and strategies to continue our success.
If you're looking for a dedicated and results-oriented SEO agency, I highly recommend Chase Your Dreams Consulting.”
Saad Hajidin,
Founder & Creative Director, inPhorm
"… Anne supported us in building a strategic Google Ads plan, helping us grow in a thoughtful way - leaning on data to drive revenue. Anne and her team are very thorough and easy to communicate with. They are an asset to any business!”
Craig Pearce,
Owner GOODLAND
"Glynis is an exceptional SEO professional specializing in the fashion industry. With excellent customer service skills and a commitment to addressing questions and resolving problems, she has greatly benefited my linen clothing business.
Her open-mindedness and willingness to embrace new ideas make her stand out. Her communication is clear and she simplifies complex concepts, making it easy for me to understand.
If you're struggling with your online visibility or need an SEO specialist to optimize your website, Glynis is the perfect choice."
Nomi Levi,
Founder & Designer Nomi Designs
..very well articulated & extremely knowledge. Anne was the lead facilitator for Google Ads workshops for YSpace community start-ups. The workshop was very engaging, offering tactical solutions for all questions. We would love to work with her & her team again.”
Marlina Ramchandran,
Program Officer @ ELLA YSpace, York University
